Genesis Pure Review: Legit MLM or Scam?

Getting involved with Genesis Pure turned out to be a regrettable decision. I thought it was a great opportunity for financial independence, but it ended up being a disappointment.

A friend introduced me to this world of MLM (multi-level marketing) with promises of freedom from a regular job. I attended online workshops and webinars, feeling excited. However, it soon became clear that Genesis Pure was just about paying upfront to sell overpriced health products to friends and family. They also pushed subscriptions for “monthly recurring revenue.”

The products were more about flashy labels than quality. Despite high prices, they were low in value. The sales pitch promised easy money by getting others to join, but in reality, it damaged my relationships. I became the person pushing questionable goods, and friends treated me like I’d joined a cult.

It wasn’t just a failed business; it strained my connections. I regretted every moment, but I realized it wasn’t my fault. MLM companies are skilled at persuading people with promises and dreams, spending millions to trap them.

If you’re thinking about joining Genesis Pure or a similar MLM, be cautious. There are better paths to financial independence that don’t involve becoming the odd one out among friends. Learn from my experience before it’s too late.

What is Genesis Pure?

Genesis Pure sells health and beauty products. They offer supplements, nutrition goods, and items for sports performance. People can sign up to be distributors and sell these products from home.

Dae Geun Jung started Genesis Pure in 2009, but we don’t know a lot about him except that he’s an entrepreneur. The company works on the multi-level marketing (MLM) model where members earn money not just from what they sell but also from what their recruits sell.

Genesis Pure

Is Genesis Pure a Pyramid Scheme?

No, it’s not a pyramid scheme because members can earn by selling health products without recruiting others.

In a pyramid scheme, recruiting takes precedence over selling actual products or services. Many countries ban these schemes because not everyone profits, only those at the top.

However, the real question is whether Pure is a pyramid scheme in disguise.

Similar to a pyramid scheme, success in organizations like Pure is challenging.

Did you know 96.17% of Pure members lose money?

This happens because MLMs impose a “sales quota.” Members must sell a set number of products monthly to stay active and earn commissions.

If the quota isn’t met, members must buy products themselves, leading to financial loss.

That’s why many MLM members including myself lose money before recruiting anyone.

Read more: MLMs vs. Pyramid Schemes

Genesis Pure Products

Genesis Pure offers a range of over 60 products in categories like superfruits, nutrition, weight loss, energy, GPS sports performance, immunity, skincare, and accessories. These items are said to be sourced from natural ingredients and created through natural processes. Here are some top-selling products with their prices:


  • PurXcel – $59.95
  • Metabolic One – $37.95
  • Mila – $46.95


  • GoYin Single Bottle – $46.95


  • Daily Build – $66.95
  • Immune6 – $39.95
  • Organic Sulfur – $53.95

Focus and Energy:

  • Energy – Variety pack – $66.95
  • Energy Orange Mango Sticks – $29.95

Genesis Pure Compensation Plan

Below is an overview of the commissions:

Retail Commissions:

  • Earn retail commissions by buying products at a discount and selling them at full price.
  • Get a 25% commission when customers purchase from your replicated website.

Generation Bonus:

  • Receive commissions from your uni-level compensation plan spanning multiple levels.

Sponsor Bonus:

  • Earn 20% of the PV (personal volume) from the first order of sponsored IBOs, valued customers, or retail consumers.
  • This can go up to $400 for each new IBO or customer.

Rank Achievement Bonus:

  • One-time commissions when you reach specific levels in the compensation plan.

Customer Retention Bonus (CRB):

  • Gain up to 50% CRB based on the PV generated by encouraging consistent client orders.
  • Excludes the initial volume from your clients.

Other Bonuses (for Active Bronze Directors and above):

  • Team Bonus: 10% of the PV of your lower team.
  • Generation Bonus: 7% of your team’s total team bonuses.
  • The number of generations paid depends on your rank.
  • Leadership benefits include a 3% share of overall business volume and a leadership rank bonus.

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My Experience with Pure

My experience with Pure taught me a pricey lesson about MLMs. Initially, the idea of making money with health products seemed great, but it involved not just selling items but also recruiting people into the MLM.

To make money with Pure, you could either sell products or recruit new members. The recruiting part seemed suspicious, but Pure claimed you couldn’t earn just by recruiting. They insisted that earnings would come from the sales of the recruited downlines, a move to avoid being called a pyramid scheme.

Before even understanding the confusing compensation plan, there was the issue of joining. There were three options: $449 for the base package, $699 for intermediate, and a whopping $1,899 for the premium package, plus an additional $25 annually for the subscription.

Then came the monthly costs. You had to sell $100 worth of products monthly to stay active and qualify for bonuses. The minimum costs for the first year ranged from $1,674 to $3,124, excluding extra expenses like training, food, travel, and marketing.

Now, let’s talk about the Pure compensation plan, a confusing mix of terms and percentages. There were supposedly five ways to earn money, but in reality, it boiled down to selling products and recruiting others.

If you’re tempted by Pure’s promise of wealth, be cautious of hidden costs and the confusing compensation plan.

Is Genesis Pure a Scam?

Not technically. While you can make money with this program, it’s not as easy as the company claims, and I don’t recommend it.

One major drawback is that Pure sells expensive products, a red flag for potential pyramid schemes. Instead of focusing on affordable and useful products, they emphasize recruitment.

To stay active, you must sell at least $100 worth of Pure products every month. This seems counterintuitive, as you end up spending from your own pocket.

Maintaining 100 PV requires selling $100 worth of Pure products monthly. If you can’t, it’s game over.

The reality is that Pure’s main customer base is its members, who keep buying products hoping to become their own boss quickly.

The Pure income disclosure reveals that 95.2% of members earn nothing. About 96.6% earn a modest $2,199 yearly with an average expense of $2,199 annually.

In simple terms, only 1 in 209 members earns over $32,000 annually.

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