Is Rainbow Vacuum a Legit MLM or Scam? [Review]

In the world of vacuum cleaners, people are buzzing about the Rainbow vacuum these days. It’s got various models, but they come with a hefty price tag. These vacuums are said to stick around for more than twenty years, making them like super-vacuum machines in terms of power and performance.

Rainbow vacuum doesn’t sell vacuums directly. Instead, they work through independent authorized distributors, kind of like a pyramid scheme.

Now, here’s the big question: Is Rainbow Vacuum a legit MLM or a pyramid scheme? We’ll get into that. And hey, we’ll also fill you in on a better way to make money from home.

Who Am I?

Hey there! I’m Benjamin, the person behind MLM Scam Insider. I used to be a sales rep at an MLM company, so I’ve seen both the good and bad sides of the MLM world.

After college, I joined HSBC as a relationship manager. Unfortunately, I got laid off due to some silly mistakes, and I felt pretty hopeless. During this tough time, a friend suggested I join his team.

He flaunted his success on Instagram with a Lamborghini (later, I discovered he had just rented it), so I believed I could attain the same. I purchased a starter kit from him and became a distributor. However, being a sales representative at an MLM company wasn’t what I had anticipated – it felt like a pyramid scheme. Uncomfortable with the idea of pitching to my friends and family, I only managed to sell a few starter kits.

Fortunately, I discovered how to make money blogging during Covid. So I soon quit my job as a sales rep and focused on my blog about budgeting, later selling it for $170k. Now, I’m a full-time internet entrepreneur running several blogs, including this one.

My goal is to provide you with honest reviews of various MLM companies, using my personal experiences to help you understand what’s really happening. I have connections with friends in the network marketing industry, and my team and I have spoken with different MLM distributors to give you the inside scoop.

What is Rainbow Vacuum?

Founded in 2004 by Jeff and Amanda Bennett, Rainbow Vacuum is a vacuum cleaner company based in Overland Park, Kansas. With over 100 stores in the United States and Canada, it’s gained attention for its unique features.

What makes Rainbow Vacuum stand out? They focus on high-end Kirby and Sebo models, known for their quality and durability. So, when you choose Rainbow Vacuum, you’re opting for a reliable and top-notch product.

Rainbow Vacuum

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Is Rainbow Vacuum an MLM?

Certainly! Rainbow Vacuum operates on a multilevel marketing (MLM) model. Let’s simplify what that means.

MLM stands for multilevel marketing, a business model where your earnings come from recruiting others instead of receiving a fixed salary. The more recruits you bring in, the more commissions you earn.

Rainbow Vacuum follows this model. When you join, your aim is to recruit as many people as possible into your “downline” to generate passive income from their sales and recruits.

While Rainbow Vacuum offers various products, many in MLMs prioritize recruiting for long-term income over one-time product commissions.

Keep in mind that those at the top of the MLM “triangle” typically earn the most, while those at the bottom earn the least.

Is Rainbow Vacuum a Pyramid Scheme?

No, Rainbow Vacuum is not a pyramid scheme. Pyramid schemes promise rewards for recruiting others but often fail to deliver. They benefit only those at the top, making them unsustainable.

Rainbow Vacuum, on the other hand, is a legitimate company selling high-quality vacuum cleaners and cleaning products. You don’t need to recruit anyone to earn money; you can make money by selling their products to customers.

With over 80 years in business, Rainbow Vacuum has a loyal customer base. They provide training and support to sales representatives, offering commissions on sales. Joining is fee-free, and there’s no pressure to recruit others.

Learn more about the differences between MLM and pyramid scheme

Is a Rainbow Vacuum’s High Price Worth It?

There are three reasons why a Rainbow vacuum is expensive.

First, quality comes at a cost. 

Rainbow vacuums are top-notch products that offer a comfortable and efficient cleaning experience with unique features. Unlike traditional vacuums, they use water filtration, capturing more dirt and dust.

Rainbow vacuums are durable, crafted from high-quality materials, and backed by a warranty. Their powerful suction easily tackles pet hair, dirt, and debris on carpets and upholstery.

Secondly, it’s due to their business model, which makes me question whether the hefty price is justified. 

Rainbow Vacuum follows a direct sales model, selling products through independent distributors rather than in stores. This often leads to higher prices, as they use high commissions to boost sales.

Thirdly, their long history is a factor.

Rainbow Vacuum has been in operation for over 30 years. Like any company, operating costs tend to increase over time, and they may be passing these rising costs on to the consumer

Is Rainbow Vacuum a Scam?

In terms of legality, Rainbow Vacuum is not a scam. The Oxford Living Dictionary defines a scam as a fraudulent or dishonest scheme, and that doesn’t apply to Rainbow Vacuum.

However, it’s crucial to understand that most Rainbow Vacuum representatives don’t earn much money, and those who do often need to put in significant effort.

Moreover, some distributors who make substantial earnings usually do so through aggressive recruitment.

Although Rainbow Vacuum may not meet the technical definition of a scam, its marketing claims can be misleading and irresponsible.

This has led some people to view it as a potential scam.

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Pros and Cons of Rainbow Vacuum MLM


  • Rainbow Vacuum has been in business for over 30 years, establishing a strong and reputable presence.
  • There’s plenty of online information about the products and their usage, making it easy for distributors to learn and share with customers.
  • The vacuums are well-regarded for their quality and have received positive feedback from customers.


  • Some accuse Rainbow Vacuum of being a pyramid scheme, but there’s no solid evidence supporting this claim.
  • Rainbow Vacuum products may have higher prices compared to other brands, potentially making it more challenging to persuade customers to buy.
  • Finding Rainbow Vacuum stores, both in-person and online, can be challenging.

Should You Join Rainbow Vacuum?

After looking at the facts, I’ve decided it’s not a good idea to join this MLM to make money. Trying to recruit people, especially convincing friends and family, can be tough and stressful. On top of that, your upline will keep pushing you to buy more Business Support Material, which gets frustrating if you’re not seeing results.

The odds are also not in your favor – 99% of people in MLMs either break even or lose money, as per a study on the FTC’s website. It’s no wonder many people feel the pressure to succeed and end up quitting.

Instead of going the MLM route, why not consider starting your own online business? It’s a fantastic way to earn money and enjoy the freedom of working on your terms. You get to decide what you want to promote and how to do it.

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Other MLM Opportunities

Here are the other MLM companies we have reviewed:


Amway (Full Review)


Market America (Full Review)


Primerica (Full Review)


Herbalife (Full Review)


Mary Kay (Full Review)


Vector Marketing (Full Review)


Enagic (Full Review)


World Financial Group (Full Review)


Nu Skin (Full Review)


Q Sciences (Full Review)

See our list of the best MLM Companies.

Is There A Better Way To Make Money From Home?

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With affiliate marketing, you recommend products or services to people and earn a commission for each sale made through your affiliate links.

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